Videalert Acquired by Marston Holdings; Announces PARKIUS Partnership

Videalert, a leading supplier of intelligent traffic management and enforcement solutions to local authorities, is pleased to announce that it has been acquired by Marston Holdings, the UK’s largest transportation and enforcement services group.

According to David Richmond, CEO of Videalert Limited:  “We are delighted to become a key part of Marston Holdings, as it will enable us to accelerate our development strategy and fully exploit the growth potential for our products and services within the Parking and Intelligent Transport sectors. Our rapidly expanding client base will not only see further developments from Videalert, but also the integration and application of technologies from the expanded Marston organisation which is refocusing its services proposition to leverage the benefits of a new range of technology-based solutions.”

This announcement follows successful deployments for a number of Marston’s strategic clients, including the London Borough of Barnet, the Royal Borough of Kingston upon Thames and the City of Westminster, where Videalert has replaced competitive CCTV enforcement systems.

These contract wins are the result of Videalert’s sophisticated video data platform, combined with high quality field equipment and hosting infrastructure, which has been proved to deliver capture rates from 10-32% higher than other competitor’s systems.  The platform generates high quality evidence which is not only faster to review, but also reduces the likelihood of appeals.  With system availability rates exceeding 99%, the platform delivers the highest productivity and the lowest operating costs, enforcing the widest range of parking and moving traffic contraventions.  It can also support traffic management, police ANPR, clean air and low emission zones.

Marston Holdings’ Chief Executive added:  “Videalert is our second acquisition to be announced in 2019 and follows that of Logic Valley, a software developer that specialises in artificial intelligence and mobile application development. The acquisitions are a key part of our ongoing business transformation strategy with new technology-driven service propositions that will deliver even greater value to local authorities. There is a great synergy between Videalert and Marston Holdings at every level, including a longstanding relationship with NSL, which we acquired in 2017. Videalert shares our commitment to innovation and meeting the needs of clients, particularly those that are currently tackling the challenge of air pollution in our cities.”


Videalert has also announced a new strategic partnership with PARKIUS, formerly known as Agendum, the Netherlands-based developer of digital enforcement solutions that make the compliance process more efficient and productive.  Together, the two companies will enable councils to dramatically increase the efficiency and productivity of their parking departments. The joint Videalert and PARKIUS solution for ANPR-based parking enforcement is being deployed at the London Borough of Richmond and one other London borough imminently.

“We are pleased to be partnering with PARKIUS as the company shares our approach to developing the latest cutting-edge technologies to help local authorities and their outsourced enforcement partners to achieve significant increases in productivity and efficiency,” commented Tim Daniels, Sales & Marketing Director of Videalert.  “We will be co-operating on a pan-European basis which signals the next stage of our strategic growth plan to gain a foothold in other markets.”

PARKIUS has tightly integrated its solutions with Videalert’s multi-purpose mobile enforcement vehicles (MEVs) which are equipped with the latest digital ONVIF-compliant HD cameras and a complete suite of traffic management, enforcement and monitoring software.   The vehicles can achieve superior capture rates of up to 98% with just a single pass at normal road speeds to deliver significant productivity increases in a range of additional parking and traffic analysis applications.

Digital parking enforcement is a key market for this new breed of multi-purpose MEVs which can scan the VRMs of parked vehicles and transmit captured data to the PARKIUS platform where it is compared with the parking rights database to identify every instance of unpaid or illegal parking.  Whenever a vehicle without a parking right is spotted, an alert is sent to handheld devices carried by civil enforcement officers (CEOs), detailing the make and model, VRM and location, so a penalty charge notice (PCN) can be immediately issued in person.  In other European countries, legislation permitting, the PCN can be automatically issued without requiring the services of a CEO.

According to Peter van Oorschot, International Sales Director of PARKIUS:  “This partnership with Videalert underlines our ambition to provide end-to-end parking enforcement solutions to the UK market and beyond. It gives councils access to over 10 years’ combined experience in the implementation of proven technologies that reduce costs and increase productivity.”

The data provided by Videalert and PARKIUS equipped MEVs also delivers comprehensive and detailed insights on the performance of the enforcement process, parking behaviour and the extent to which council objectives are being met.  The PARKIUS platform also generates specific work assignments for parking departments to ensure that CEOs and MEVs are deployed where enforcement is most needed.