SWARCO wins hat-trick of awards for City Centre signage

SWARCO Traffic, the traffic management solutions business, has signed a hat-trick of new contracts with three City Councils to install a variety of full matrix and variable message signs (VMS) to manage and control vehicle flows within City centres. Bradford, Durham and Coventry City Councils have all agreed contracts with SWARCO, and all have been won under competitive tender.

Bradford is using a mix of full matrix signs and ‘traditional’ parking guidance signs; Durham is installing a first tranche of nine full matrix signs to provide driver information to drivers approaching the City; and Coventry has chosen various SWARCO technologies to support new parking guidance, strategic route and driver information around the City.

Carl Dyer, Technical Director for SWARCO Traffic, says that the latter is a particularly impressive contract, involving significant design expertise: “At the last count we will be installing 16 Full Matrix information signs around the ring road and a further four extremely large full matrix signs on strategic approaches to the City,” he says.

“In addition there will be 12 parking guidance signs nearer the centre that feature the first use of RGB panels in the UK that permit the use of colours and numbers to indicate car park occupancy.”

Installation on all three contracts is already underway or planned for later this year.