MaaS Global and Mitsui Fudosan Announce Strategic Whim Partnership in Japan

MaaS Global and leading global real estate company Mitsui Fudosan have announced their strategic partnership to incorporate MaaS Global’s ‘Mobility as a Service’ platform Whim into urban development in Japan in 2019. With over four million trips made since its launch in Europe in November 2017, Whim is the first all-inclusive MaaS solution commercially available on the market. The parties plan to collaborate with local transport service providers (TSP’s) and to conduct a proof of concept in the Greater Tokyo area in 2019 and seek to accelerate the collaborative relationships.

“With its long history in urban development in Japan, we are extremely pleased to have Mitsui Fudosan on board as our investor and strategic partner in Japan. Our partnership enables us to continue employing our Real Estate x MaaS vision: the next evolution phase to combine living and mobility,” MaaS Global CEO Sampo Hietanen comments. “Mitsui Fudosan is a very strong partner for us to expand the MaaS model in different phases of actual implementation and launch in Japan, which we look forward to taking place later in 2019.”

“MaaS Global is the world’s leading MaaS company that has been expanding its service areas from Helsinki, its home market, to other areas such as Belgium and the UK, with plans to launch in cities across Europe, the US and Asia this year, collaborating with local partners to bring MaaS to life,” Nobuhiko Mochimaru, General Manager of Mitsui Fudosan, comments. “We decided to invest into MaaS Global to bring such global expertise to launch its MaaS business in Japan.”

As one of its main initiatives within its long-term business plan “Vision 2025”, Mitsui Fudosan seeks to innovate business models by harnessing real estate tech. The company will endeavor to enhance collaborative relationships between its wide-ranging business areas for urban development, such as office, retail, residential, hotel and logistic, and MaaS Global’s expertise in the MaaS business. Mitsui Fudosan focuses not only to provide its communities with better mobility solutions through MaaS, but also to incorporate MaaS into its urban development that will lead to enhancing comfortable living for those who live and work in its communities.